EZINE SALES

October 28, 2006

7 Reasons To Publish An Ezine

Filed under: COMPUTER @ 6:41 am

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscribers credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.

4. Publish A Free Ezine As A Lead-In To One With More Value

You could publish a free ezine or newsletter as a ‘lite’ version of paid subscription ezine that offers higher value content. You would simply provide a taste of each piece of content in your free ezine, with ‘full version’ articles of greater depth that provide more details and specialized information, 100% original content, secrets of the trade, etc., available with a paid subscription.

Another variant on this model would be to charge a small subscription fee for an ad-free version of your publication. Some people dont want to get advertisements in every issue and are willing to pay to get rid off them. Free subscribers would get ads and paid subscribers wouldnt.

5. Publish A Free Ezine And Charge For The Archives

Yet another way to make money with an ezine is to charge a one time fee for lifetime access to your ezine archives. Obviously, for this to work youll need to have plenty of issues archived already, offering substantially original and/ or unique content. They also need to be searchable, which isnt difficult these days using Google, or at the very least indexed by topic.

6. Publish A Free Ezine And Sell Reprint Rights

You could publish a free ezine or newsletter that has original content and promotes various related affiliate products. You could then package it up into a set with graphics and a sales page and sell it or charge people a subscription fee to reprint each issue and use it as their own ezine. They would just have to change the titles, contact info and affiliate link codes.

In a different twist, you could promote your own products in the ezine and give it away to your own affiliates as a promotional tool. Alternatively, you could still give away your ezine with free reprint rights, but require that certain links to your website or affiliate promotions are maintained for a semi-viral effect.

7. Publish A Free Ezine And Sell A Print Edition

You could publish a free ezine or newsletter and charge for a subscription for a print edition delivered every month. Put additional premium content in the print edition, similar to how you would do a subscription ezine. The added benefit of a doing a tangible print version is that you can charge more for it because the perceived value is higher, plus you can make a little extra on the shipping charges too.

Promote your Home Business by Starting Your Own Ezine

Filed under: COMPUTER @ 6:32 am

The internet takes many forms. From graphically rich web based software applications to bare bones text based message boards and chat rooms, the internet encompasses a wide range of technologies and communication techniques. One of the most popular forms of internet communication is the ezine, which is essentially an online magazine that does not have a print component. Since an ezine does not require physical printing, it is possible to create an ezine and distribute essentially limitless copies without incurring significant overhead costs.

Starting an ezine is a great method of internet marketing. By creating an ezine that is of interest to people who are interested in the goods and services that you provide (and judiciously listing your home business as the ezine creator or sponsor) you can begin to develop indispensable name and brand recognition for your home business. Unlike many other successful forms of internet marketing, starting and distributing an ezine is completely free, except for the costs of the software and network costs associated with its creation and distribution. These costs are typically negligible, so there is really no better option to grow your home business than starting your own ezine. Publishing an ezine tells your customers that you are at the forefront of your field and are dedicated to providing information to them that they can use with no strings attached.

When creating your own ezine, remember that it will do no good as an internet marketing vehicle for growing your home business if no one reads it. Therefore, it is highly important that your ezine feature high quality articles that will be read and appreciated by potential customers. It is possible to use the web to find writers for your ezine, many of whom will work for a marginal fee or for dateline inclusion alone. There are also many article portals that feature articles that you can use in your ezine free of charge.

High Income Business Opportunities With The Lowest Risk

Filed under: BUSINESS OPPORTUNITIES @ 6:15 am

The tremendous growth of internet has thrown open several high income business opportunities. Many of these opportunities have little or no risk. And all this can be done from the comfort of your home. If you are willing to put in the time and effort, opportunities are plenty to make a high income.

Before looking out for high income business opportunities, you need to identify your niche. This will give you an edge and it will also reduce the risk. When you have personal interest in the business, you will be more inclined to work.

Today, one of the most popular high income business opportunities is affiliate marketing. The popularity of affiliate marketing is mainly attributed to its low risk. Many people have a wrong notion that low risk means less income. But this is not true in the case of affiliate marketing. If you are dedicated and hardworking, the earnings are huge in internet marketing.

A computer and internet connection is all that you need for affiliate marketing. You can join most of the affiliate programs for free. You also do not need to invest on products or services. You only need to make people click on your affiliate link. The purchasing and delivery of the products is also handled by the merchants web site. In affiliate marketing, there is also no need for employees. There are also no major legal formalities.

But before starting affiliate marketing, you need to do some basic research. Firstly, you should make a detail report about the product or service to intend to sell. People should have interest in the product you select. This is essential to make a high income.

The background of the company whose product you are intending to sell should also be checked. You need your customers to return to make an income constantly. Therefore always deal with a company which has established itself in the market.

If you are not keen affiliate marketing, you can check out the numerous online job banks. They have several different high income business opportunities.

You can earn a high income by providing online tuitions. But for this you should have a thorough knowledge about the subject you wish to handle. You can teach English to students in other countries. There is a high demand for English teachers. Another popular subject is information technology.

If you are creative, there are plenty of opportunities in web designing. There is also high demand for web content writers. You can also offer data entry and transcription services from the comfort of your home.

There are plenty of opportunities on the internet. Depending upon your skill, you can select a field. And if you are innovative, you can create your own high income business opportunities.

TAKE A SECOND LOOK AT YOUR FIRST IMPRESSION

Filed under: BUSINESS OPPORTUNITIES @ 6:06 am

While many of us are examining possible business opportunities, especially on the Internet, we have traditionally given a wide berth to anything that looks like it might be called network marketing.

But you may be missing some really valid money-making options, and it may be time to take a second look at that bad first impression.

In many ways, owning your own typical business - whether it is a traditional brick-n-mortar company or an online enterprise — has become complicated and expensive. The owner often ends up with a low paying job and long, thankless hours. Ive heard it said that the average entrepreneur earns about three dollars an hour, on average. Is that what you want for yourself?

Yet 185,000 people in North America are joining the networking movement every week. Can that many people be that wrong? According to a recent article in Time Magazine, ‘Network marketers will make more money in the next two years than in the auto, travel and computer industries COMBINED!’

Hmmm… what are we missing here? Lets take a look at the upside, the positive aspects that may be inherent in network marketing opportunities that may not be present in traditional business start-ups.

First of all, theres usually a minimum of paperwork. In traditional business, many of us are drowning in paper, in spite of all the claims that we are nearing a paperless society. Just the state and federal licenses, applications, and tax forms we have to fill out, alone, can be pretty daunting!

Secondly, in many network marketing opportunities, particularly online, there is no inventory that has to be tracked, stored or shipped - traditionally a headache for many offline businesses. Even if the business doesnt involve an information product (for example, an ebook), many are set up now so that any product shipping is done directly from the manufacturer, or from one source - while the distributor (ie., the network marketer) gets the credit.

Cant beat that!

The next benefit worth considering, when it comes to looking at potential network marketing opportunities, follows on the last. If you dont have to deal directly with inventory management, you also dont have to worry about handling headaches, or returned merchandise from an inevitable unhappy customer. In many cases now, these problems are dealt with directly by a head office or warehouse, leaving you free to do what you do best - the sales and marketing aspects.

Even those tasks seem to be getting easier in network marketing circles. Many companies now provide their distributors, or downlines, with substantial leads - whether they employ lead generation software, or simply have others making the front-line contacts (phone calls, etc) first. This means that you no longer have to spend hours on the phone, cold-calling prospects, or harassing your friends to sign up.

An additional benefit of some networking opportunities includes the company back-up and support that is so often missing in the fast-paced environment of corporate business today. Many network marketing companies have learned the hard way to make outstanding training opportunities and myriad resources available to folks who sign up, in order to keep good sales people.

In short, the next time you hear or read about a network marketing opportunity that seems like it might suit you, dont dismiss it out of hand. There may be more advantages than you thought — so give your first impression a second look.

Uncover 8 secrets to gaining more ezine subscribers now!

Filed under: AUTOMATIVE @ 5:57 am

If youve just started publishing your own ezine then youll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.

– Give a free bonus away to anyone who subscribes to your ezine. This will give your visitors an initial reason to subscribe. With the amount of spam going around the internet today, people are becoming less forthcoming about giving their email address away and so make sure your bonus is a worthwhile one. I recommend using an ebook because they cost nothing to produce and are very easy to distribute.

– Promote your ezine in a signature file at the end of every email you send. If you wish to be a successful webmaster, you should be sending at least 10 emails a day and so a large number of people who will be interested in what your ezine has to offer will see. Try to keep your e-signature short and sharp; giving information about how your ezine benefits its readers.

– Submit your ezine to ezine directories. Ezine directories are free to submit to and attract people who are looking to sign up to ezines on a subject that interests them. When submitting your ezine, bear in mind that a lot of ezine directories list their ezines in alphabetical order so try to make the first letter of your ezines name begin with a letter at the lower end of the alphabet. This way your ezine will be the first people see.

– Have a good subscription request to your ezine on every page of your website. This way, visitors are looking at your offer the whole time and if it looks appealing then they will subscribe. It also ensures that no matter which page of your site a visitor enters, they will always have the chance to see that you have an ezine.

– Swap ads with other ezine publishers. Swap ads with ezines of the same subject as yours so you can guarantee that those who view your ezine offer will be interested. This method is completely free too. Dont be afraid to ask other ezine publishers to swap ads because they will have very little to lose and everything to gain and so they are very likely to agree.

– Write articles relevant to the subject of your ezine. In the resource box of your article, promote your ezine. If your article is well written then readers will look for more of your quality content and are likely to subscribe to your ezine. This is another great way to promote your ezine because you know that those looking at your ezine offer will be interested.

– Make sample issues of your ezine available on your website or by autoresponder. Visitors wont enter their email address unless they know exactly what they are signing up for. Your sample issues should be short and sharp, giving readers a taster of the top quality content that can be found in your ezine. You could also make previous issues of your ezine available.

– Publish testimonials about your ezine. Visitors are unlikely to believe everything you say about the quality of your ezine but if you have good testimonials then this will lead visitors to trust you and sign up to your ezine. Do not be afraid to ask your current subscribers for testimonials. People will help you and will probably feel honoured that you consider their opinion.

Are You Using Ezine Classified Ads?

Filed under: AUTOMATIVE @ 5:47 am

If not, then you should be. They are much more effective than
traditional online classifieds mainly because they are more
targeted.

How many ezines do you think are out there in internet world?

I really do not know. But it has got to be tens of thousands,
perhaps even hundreds of thousands.

Guess what? Most of them have a subscriber base of fewer than
2,000 and very few people are targeting this subscriber base.
The big boys are just targeting the large subscriber ezines.

There is a huge market in getting your targeted ezine ad to
tens of thousands of people.

Here are 3 ways you can do it:

1. Ezine Ad Swaps.

You can swap ezine ads with other ezine editors.

The cost to you - ZERO! You can just approach another ezine
editor and ask to swap 6 ads in their next 6 issues. And you
will feature their ezine ad in your next 6 issues.

2. Pay for Ezine Ads

You could negotiate a deal to pay for ezine ads. If someone has
a subscriber base of 1,000 subscribers and they currently run
little or no ezine ads ask them if they would like to receive
some money to run your ezine ad. I bet they don’t say no.

3. Swap Ezine Ads for Articles

Instead of swapping ezine ads why not feature another editors
article in your ezine and they feature your ezine ad in their
ezine. Both sides benefit.

What about receiving money for running ezine ads in your ezine?

Once you get to 1,000 subscribers you can start to run paid
ezine ads. But don’t run any more than 3 per issue. You do not
want to clutter your ezine with a whole lot of ads.

Rates vary tremendously but let’s assume you negotiate a deal
of $10 per thousand subscribers for each ezine ad. You run 3
ads per ezine.

If your ezine was a weekly publication then that is an extra
$30 per week, or $1,560 per year. A nice little extra earner.

When you get to 2,000 subscribers this would be over $3,000 per
year. Can you see the potential here?

So if you’ve never tried ezine classified ads, then give them a
shot. Compared to online classified ads they are more focussed
and have been proven by independent studies to get a higher
response rate.

How to Use Ezine Advertising to Your Advantage

Filed under: ADVERTISING @ 5:38 am

Ezine advertising is one of the most targeted forms of Internet advertising available. When you place an ad in an ezine, the readers who see it already have an interest in your product. For example, readers who subscribe to an ezine on pet care will have a strong interest in pet care products and services.

If you do not offer an ezine to your site visitors, you may want consider doing so. Ezines are relatively simple to create and provide a low cost option for advertising. Business owners who operate an ezine can easily incorporate ezine advertising into their own publication.

If ezine publication isnt for you, dont fret. You can still use ezine advertising to your advantage. All you need to do is locate an ezine that relates to the products and services offered on your website. Contact the publisher of the ezine and inquire about ezine advertising. You can either negotiate to pay for the ad outright or you can inquire about an advertising trade.

Here are the most common types of ezine ads:

Classified Ads: These ads are often small and inexpensive. A classified ad normally consists of three to five lines and will often be placed with other classified ads. This type of ezine advertising can be purchased for $10.00 or less, depending upon the circulation of the ezine.

Sponsor Ads: Though these ads are a bit more expensive, ($20.00 on average), they typically provide more prominent placement. Sponsor ads are often included at the top of the ezine and will be the first bit of text the reader sees when opening the email.

Solo Ads: This type of ezine advertising can be the most effective and the most expensive. Solo ads are not usually part of the ezine itself. Instead, these ads are sent in a separate email to everyone who is on the ezine mailing list. The benefit to this type of ad is the amount of detail that can be included. Solo ads can be as long as 700 words and can include graphics of your choice. But, the advantage will cost you. Solo ads can cost anywhere from $40 to several thousands of dollars.

No matter which type of ad you choose, you will find that ezine advertising can promote your business and boost your sales. If youve never looked into ezine advertising before, try it once or twice. You may be very happy with the results

Taking Advantage of the BEST Advertising Around

Filed under: ADVERTISING @ 5:29 am

There simply is no other form of advertising that is as effective as ezine advertising.

Think about what the good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to opt-in individuals, and they present their advertising as an important feature that readers should look over.

Think about what ezine publishers are trying to do. They continually search for additional subscribers. They do their best to keep those subscribers actually reading the ezine on a continual basis. They present their advertising as best as possible to give the advertisers good results in hopes of getting repeat ad sales.

No other form of advertising on the Internet has these same qualities. Nothing else has the regularity of ezines. Nothing else has the consistent fresh content of a good ezine.

Turning a profit from ezine advertising requires an advertiser to take advantage of these qualities.

Targeting appropriate ezines is essential to your ad campaign. There are many ezines dedicated to bringing information to those who work online so often this is an easy task. However, consider your product and match it with the content of an ezine before advertising with it. Since ezine publishers are targeting an audience with their content, its easy to tag your ad along with that content if it fits your product or opportunity.

Repeat advertising is also essential. One good ad will generally get results, but not everyone that could potentially respond to your ad will do so on just one exposure. There are many factors to be considered. Not everyone will see your ad in an ezine every time, not everyone will be in the mood to look into new products or opportunities every time, and not everyone will be ready to buy every time.

Consistently placing advertising in an ezine that is itself growing and trying to attract more readers and better attention to its advertising will achieve the best results.

Examine also how the ezine you are looking into features their ads. Do the ads look like an important part of the ezine or an intrusion? Are the ads featured near important articles or dumped all at the end with nothing of interest beyond them to attract the reader? Is it easy to skim over the ezines ads or are they offset to grab your attention?

Most likely, however you view the ads in an ezine is how others will view your ad. Choose ezines that work to put their purchased ads in front of their readers where they will be noticed.

Ezines are dynamic. The publishers behind them do want your advertising business and will work with you to achieve results. Ezines reach people better than any other source of advertising on the Internet today. Just make sure you work with the ezine publisher as far as following the appropriate ad guidelines and submission requirements.

There are many programs available as well to help you take advantage of the power of ezine advertising. Look into them the same way you look into advertising with individual ezines. Which give you repeat advertising? Which put your ads into the best target market?

A lot of ezines and ezine programs would love to make your money. However, its up to you to make sure your money is well spent. Ezines are the best form of advertising. Thats conclusive. From here out, its just a matter of finding the best ezines and programs for your campaign.

Ten Surefire Tips for Effective Ezine Advertising

Filed under: ADVERTISING @ 5:21 am

You are trying to advertise online. Your budget is tight. Every penny has to count so you need a lot of bang for your buck. Well, if you are considering Ezine advertising then congratulations. Provided it is done correctly, Ezine advertising can bring in major sales. If done incorrectly, however, Ezine advertising can cost you a bundle and bring in little to NO cash flow. Dont get burned! Follow these ten surefire guidelines for effective Ezine advertising and be on your way to successful online marketing.

1) Choose an Ezine with an appropriate target audience. If your business sells base ball caps, youll want a sports-minded audience. For example, you would want to stay away from ‘Gourmet Grandmas’ Ezine but definitely want to consider the ‘Amateur Athletes Anonymous’ Ezine.

2) Get to know the Ezine. First, subscribe to the Ezine, not only to get a better feel for it, but also so you can watch for your ad when it is scheduled to run. If for some reason it does NOT run, youll be able to contact the publisher and let them know. In such a case it is appropriate to ask that your ad run again free of charge or get a refund.

3) Call the Ezine publisher and establish contact before submitting an ad. This will help solidify or eliminate any doubts you may have had bout the legitimacy or the appropriateness of the Ezine youre considering. Youll also be establishing a relationship with the publisher, which can be useful for future ad campaigns.

4) Choose the proper type of ad. Stay away from classifieds, middle, and bottom ads. Most readers skim right over these and youll get little exposure. What youre looking for is a top ad, or better yet, a solo ad. Solo ads are also known as featured or exclusive mailings. These are emailed separately to the entire subscription base for maximum exposure. Its like borrowing their list (yes, the coveted ‘list’) and advertising to them directly.

5) Avoid publications that abuse their list. Make sure the Ezine does not publish more than 2 solo ads per week to avoid irritating and numbing the subscribers.

6) Check the archive. This is another way to verify the legitimacy of the Ezine and see which ads have run in the past.

7) Check out your ad options. For example, ask if you can personalize each ad with the readers first name, add clickable links, add color, and use html.

8) Ask for an endorsement from the publisher. The subscribers already have a relationship with the publisher. They trust the publisher and the information he or she provides. Having an endorsement from the publisher could boost sales for you BIG time.

9) Try to get your first ad for free! Explain to the publisher that if your ad brings in results that you will be back again and again to purchase more advertising, and that you will also refer your team members for future advertising. The worst they can say is no.

10) Be genuine in your advertising. Create an ad that you would want to send to your best friend. Remember that your ad will be seen one person at a time, so its best to write it to individuals rather than to masses.

There you have it. Ten sure fire tips for effective Ezine advertising. Follow these guidelines and watch your sales go crazy!!


Advertise Your Affiliate Product with Ezine Advertising

Filed under: ADVERTISING @ 5:04 am

Ezine advertising would have to be my favourite option, as its quick and easy. The only hard part is writing the ad copy for your ads, and finding ezines to advertise in.


Apart from that, there are two ezine directories that I use constantly, they are TopEzineAds.com and Directoryofezines.com. There is a cost to use these, but they will be your lifeline until you generate a list of ezines yourself.


The whole aim of this advertising campaign is to generate leads for your free report, so you really want to advertise anywhere you think people might be interested in your report. Since youre not going for a direct sale straight off the bat, this somewhat allows you to be a little less worried about how targeted your audience is.


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